Killer Idea Product Accelerator -date TBD

For coaches, counselors, trainers, healers and other related service professionals. You have seen the stars in your industry do it – now it's your turn! You've landed on a killer product idea and you are ready to bring it to life. You are ready for that additional revenue stream, the expanded reach you will have and the expert status. YEA! Unfortunately what happens to so many new product “artists” at this stage is that they hit the “how to” wall and their head begins to spin. They stall and start and stall again and sometimes give it up completely. I don't want this to happen to you! There is no doubt that there is a learning curve in creating products (especially with tangible products) and it can sometimes be overwhelming. But the truth is, it's all very doable once you know the steps to take and I will lay them out for you. In The Killer Idea Accelerator I will give you the concrete, nuts and bolts information you need to move forward on your killer product idea.  In three 1 hour teleclass sessions you will learn: The 2 decisions you need to make before you move forward on any product idea A 10 step overview of successful product development What you need to know about your competition 4 ways to learn more about your target market The difference between primary research and secondary research 4 Simple steps to protect your ideas 8 steps to developing a research project (its easier than you think) The 3 phases of prototype development and simple ways to create your first prototype The #1 thing you need to take advantage of to increase profit potential on a tangible product How to find the right help – types of suppliers available, what they do and how to find them  How to submit a project to elance.com  7 steps to creating your first ebook  3 resources for creating your first audio  6 distribution channels for tangible products  How to get your product in a retail store  2 things you need to know about catalogue marketing  How to set up an affiliate marketing program  Basic ingredients of a product sales page You will get all of information you need to succeed and I will give you tools to chunk it down into bite size action steps. Before you know it, you WILL have a completed product out there working for you. It's worth taking the time upfront to learn, plan, research and do it right. "We came to Marcy with a vague idea of WHAT we wanted to create and she helped us understand the HOW. Step by step, the course laid out all that is involved in such an undertaking and provided answers to questions I never even knew to ask. This course was invaluable, saving my partner and I from the heartache of unnecessary detours and wasted money down the drain. We definitely received our money's worth in both inspiration and practical guidance." Karin Marcus, Certified Life Coach / Retreat Leader www.SteppingOutCoaching.com Judith Geiger, ACC Certified Life Coach and Retreat Leader www.Flyingchangecoaching.com "The 30 Day Product Intensive gave me the jump-start that I needed. Thanks to Marcy, I am well on my way to creating a product that is specifically designed with my target market in mind. The content of the class and the resources provided by Marcy were invaluable." Tina Games-Evans Life Purpose Coach www.MoonlightMoms.com The Killer Idea Product Accelerator   Register Now   Session #1 Research and Planning Research and planning are so important and this is where you lay the foundation for the whole process – not unlike planning a family vacation. We will talk about the key decisions you need to make before you move forward, I will demystify research (its actually a powerful creative partner), give you an overview of the product development process and give you tools to manage overwhelm Session #2 Prototypes and Production This is where we dive into concrete action and the nuts and bolts about production – prototypes to printing for tangible products plus how to create an ebook oran audio product download.. You will also learn how to find, hire and work with the right professional for your project - designers, writers, printers, production managers etc. Session #3 Distribution and Marketing Here you learn what to do once the product is developed. We cover a wide variety of distribution channels from retail to catalogs to amazon. You learn what it takes to get into those venues as well as how to set up your own online store or affiliate program. Marketing is critical to success and we will talk about strategies and even cover the basics of a sales page. I've taken the mystery out of the process. Not only do you get outstanding “how to” information, you get a road map, worksheets, handouts and valuable resources at your fingertips. Everything in the course is geared to help you succeed! And the learning is expanded through these great bonuses! Bonus #1 (for the first 5 people that sign up! ) A 30 minute individual consult with me to talk about your specific product idea. ($125 value) Bonus #2 - The Product Planner - A downloadable e-guide that includes a map of the product development territory, essential checklists and worksheets. Everything you need to address if you want to insure success. ($19.95 value) Bonus #3 - Research Basics - An audio interview with product marketing research expert Judith Sult from Here's How Marketing. She gives you step by step information on how to conduct a research project for your product. ($37 Value) Bonus #4 - Mentors and Muses - A panel discussion with 4 trail-blazing product entrepreneurs (mp3) The perfect place to start - this seminar will fuel your passion and provide great how to's, as a panel of 4 product entrepreneurs share their journey. They cover the bases; passion, sustaining the dream, financing, distribution and more. ($37 value) Bonus #5 - Working with a designer, An interview with a veteran Graphic Designer and newly trained coach, Michael Fox. Get an insider's view on working with a designer - great tips on how to prepare and how to maintain a good working relationship. ($37 value) Bonus #6 - Technology for Product Entrepreneurs, An interview with Sandra De Freitas, the tech coach for coaches. Sandra brings humor and straight talk to unraveling the mystery of technology. Sandra walks you through the technology you need for ebooks, audio downloads, ecourses, shoppingcarts, blogs and even social media. ($37 value) "When I started, I didn't know the right questions or even the language to use in getting my product created. The course gave me a solid starting point (I loved the checklists) and a broad education. Now I'm on target to complete my first draft. I would recommend this course!" Eileen Piersa, MSOD , MA Spiritual Psychology Coach: Family & Business Eileen@WisdomCircles.com E-book in Process: College Selection With Your Teen: A Teachable Moment "The Product Intensive opened my eyes to the behind the scenes of what's really involved in creating a product. I especially appreciated the variety of information and inspiration provided (group calls; Product Planner; handouts; proven methods from someone who has successfully created products) Marcy was a catalyst for helping me tap into my creativity. For anyone who's ready to translate their creative idea into action, this course is the way to go. Nan Fischer , MA , M.Ed, PCC Navigate A New Life Coaching nan at navigateanew.com The Killer Idea Product Accelerator Thursday Feb 19, 2pm PST/ 5pm EST Thursday Feb 26, 2pm PST/ 5pm EST Thursday March 5, 2pm PST/ 5pm EST Only $197.00 (the additional bonuses add up to a $167 value and that doesn't include the 1:1 consult for the first 5 who register)

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