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Why I Created “Uncover the Key to Your Marketing Success: Your Ideal Client”
Many of my clients come to me with what they believe is a marketing problem. They are having a difficult time filling their practice. These are some of the things that are going through their mind when they contact me:
- How do I market myself and my business
- I’ve been in business X years and still don’t have a full practice
- I’m not sure I really like some of my clients
- I’m not making any (or enough) money
- Maybe I need to find a J-O-B
- I really don’t want to do the work Jane client wants me to do, but I need the money
- I’m tired of fighting and feeling like I’m pushing string all day long
Does any of that sound familiar to you? If so, you are not alone! The key to removing these thoughts and obstacles is to discover who your Ideal Client really is. In other words, “Who do you do what to?” Remember, if you don’t know who you are doing what to, how can you do it? By discovering your Ideal Client you can slay the demons that create those thoughts above!
Your Ideal Client is the person you connect with at a deep core level. You are excited about working, and connecting, with this person. You know this person intimately and you know that you have the skill set to help this Ideal Client.
By discovering who your Ideal Client is, you are back in the driver’s seat of your business!
You will feel:
- In control
- Confident
- Able to charge what you’re worth
- Have a practice full of Ideal Clients
- Be known as the expert
- Be able to market your business easier
- Remove the frustration around what services you offer because you’ll “know who you do what to”
Let’s be clear here about Ideal Client. I am NOT talking about your Niche or Target Market. Those terms, along with Ideal Client, are used synonymously. They are not synonymous! Niche is primarily an occupational grouping, while Target Market is a grouping based on one or more common characteristics.
The Ideal Client, however, is the person (you’ll see why I refer to the Ideal Client as one person in the Action Guide and Audio you’ll receive) who you connect with at a deep core level. When you know who you connect with at this deep level, it is much easier to discover what their problems are and what your solutions to those problems are. My program will walk you through the steps necessary to do this. And when you know the problems and solutions your Ideal Client faces, you will be able to craft your marketing materials around these ideas. You’ll be able to tell your Ideal Client a story about their problems, how you can help them with those problems, and by doing so show them there is hope (and help) so they can move forward in their business. J
“When I started my coaching with Cindy I only had a vague idea of who my ideal client was and in turn, I was unclear about the direction of my business. Cindy guided me through her simple process to identify my ideal client, only then did she become fully fleshed out and crystal clear. Once I knew who my ideal client was everything else fell into place; my ideal client is the foundation and core of my business and when she stepped forward I was able to get clear about my business goals and direction.” ~Jenny Sheehan
So what happens if you don’t discover your Ideal Client?
Nothing! You’ll stay right where you are, doing the same things you’ve always done, and get the same results! You’ll also have:
- A practice filled with the wrong clients
- A practice that is not full
- You’ll feel like you are pushing string uphill
- And you won’t know who you are doing what to
As I mentioned above, this product will walk you through the necessary steps in helping you discover your Ideal Client. If you take the time to do the work, you will be pleasantly surprised at who you will meet in the process! Doing the work will make your marketing easier, will allow you to craft an Ideal Client page that outlines your Ideal Client’s problems and shows them how you can help with those problems, and crafting the Ideal Client will allow you to create an About Me page that showcases your expertise. This way, when your Ideal Client lands on your website or other Social Media sites you participate on, they will be able to identify themselves in your copy. Sounds like a win-win to me!
“I had reached a brick wall of confusion in my business. I wanted to finish my website, but I was confused about what content to include. I wanted to find clients, but I didn’t know how to get them. I felt so lost! Then, I thought about Cindy. I scheduled an appointment for the very next day (so convenient!), and it was one of the best things I could have done for my business.
Because of our conversation, I realized that not having an ideal client profile was the source of my confusion. What an epiphany! Cindy helped me understand that I couldn’t write marketing materials, because I didn’t understand my audience. I can’t find clients, if I don’t know who they are. Chatting with Cindy and utilizing her comprehensive materials on creating the Ideal Client have provided me with the clarity I need to move forward powerfully and purposefully. Thank you, Cindy!” ~Joi Turner
What will you receive when you purchase this product? You’ll receive:
- A physical product – a 6” x 9” spiral bound Action Guide; and a
- CD – I’ll walk you through the steps involved in creating your Ideal Client profile
“Cindy’s ‘Uncover the Key to Your Marketing Success: Your Ideal Client’ program is an absolute MUST-HAVE for all service-based entrepreneurs. In this program, Cindy doesn’t focus on finding your niche or target market like everyone else does. She focuses on the key that makes a critical difference in attracting the RIGHT clients to your business, by going deep into discovering exactly who your Ideal Client is. It’s this kind of clarity and specificity that effortlessly brings those perfect clients to you, the kind who are the most enjoyable to work with and who end up creating fantastic results. By investing in Cindy’s program, you’ll have your Ideal Client crystal clear in your mind and in your marketing in no time at all. It’s why I recommend it to all my own private clients!” ~ Alicia M Forest, MBA,
6-Figure Business Breakthrough Mentor
Why wait any longer to meet YOUR Ideal Client? Let my program help you discover her now!
Ships from a Coaching Toys Associate
Shipping on this product is $4.95
Minnesota residents will be charged sales tax
For quantity orders call Coaching Toys at 612-822-8720
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