Product Marketing Basics

You have a great idea and you envision it reaching many people and making a difference. This is where marketing comes in. Whether you have product already or are in the design process, this seminar and downloadable book will provide a solid base for a successful launch. Product marketing expert Lorna Slott walks you through the essential steps you need to take to market your product. In this program you will learn:
The difference between marketing a service and marketing a product How to identify barriers and market opportunities The importance of understanding your market and how to reach them Essential questions you need to answer to create your marketing plan Strategies for managing your marketing plan

We have created action steps to help you apply the learning. The suggested homework includes; A Strategic Attraction Plan, A Features and Benefits Worksheet and The Belief Transformation Worksheet

AND we provide a valuable list of resources – everything you need to get your product out into the world.

About Lorna Slott
Product Marketing Expert Lorna Slott has over 15 years of product management and marketing experience. She successfully managed and grew an international consumer product from $170 million to $390 million in one year and has effectively managed product managers and cross-functional teams in both local and remote locations. Her company Pony Finders LLC, offers Business Management and Product Management Consulting services. Lorna has helped a number of entrepreneurs and business professionals launch their products and in some cases launch their businesses. She helps people like you see the big picture and convert that vision into a complete plan of action. She is a visionary committed to inspiring creativity, passion, and profit. She believes that everything happens for a reason and there is a pony (opportunity) in every situation.

This product will automatically download. Following your purchase you will be asked to re-enter your account log in information. This will activate the download.

You will require acrobat reader to view this downloadable book.
You can download it free at www.adobe.com

Minnesota residents will be charged sales tax